PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Check out our athlete
content feed on Instagram!
adidas Campaign Instructions
Congratulations on being verified for the adidas 'Back to School' campaign powered by Postgame! You have been selected to create content in exchange for a flat fee. You will also be able to earn additional commission for sales through your affiliate link!
Before the campaign begins, please sign the contract below.
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
Step by Step Instructions
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Add Your adidas Tracking Link to social platforms: For feed posts or Instagram Reels or TikTok Videos, you can place your tracking link in your profile's bio field. Create a call to action by asking viewers to "Click Link in Bio" for any posts. For dynamic posts such as stories in Instagram, you can add your tracking link directly to the post by using the "Link" button which allows you to cut and paste a URL to create a hyperlinked button. Adding your tracking link to a Story post allows followers the most seamless way to make a purchase.
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Create Content: We suggest creating different types of content at one time. Pick a weekend to shoot your videos and photos. Find a friend or teammate to help you. Someone with video editing skills is a plus! Use a high quality camera. adidas is expecting you to great GREAT content!
Content to Create:
a). 1 video of :15-:30 seconds in your adidas clothes that you ordered
b). 5-10 photos in your adidas clothes that you ordered
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Content Approval: Have your content (photos, videos and captions) approved before posting. Upload your content for approval here or email to jake@pstgm.com Once approved, you are free to post.
Content Deadline
You must turn in your content BEFORE August 15th
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Post Often: As part of the paid placement portion of your agreement, at a minimum you are required to post:
a). 1 IG In-Feed IG Reel (video) - Full Outfit Look
b). 1 IG Feed post (photos) - Full Outfit Look
c). 2-3 Story posts with affiliate link
Posting Deadline
You must make your posts (after it's approved) BEFORE August 25th
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Get Paid: As part of a sponsored campaign, Postgame will pay athletes within 30 days from the end of the campaign.
Additional Posting Guidelines:
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Caption Tags: @adidas @postgame.official
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Hashtag: #adidasNILambassador #comfortleads #adidas
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Unique Tracking URL: Located in your Postgame App under Menu >> Adidas Link
Basic Style / Content Guidelines
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adidas branding and logos should always be visible
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No competing products or brands should appear within your content.
Technical Guidelines
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Be sure that you are permitted to use your school logo, mascot, marks within your content prior to posting.
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Lighting should be bright, even, and inviting. Avoid harsh shadows and confusing backgrounds.
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The product you are promoting should be visible. Do not crop/cut off footwear or apparel in photos.
Top Video Examples
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.