PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Check out our real-time
NIL feed of content on Instagram!
Congratulations on being selected for this latest adidas NIL opportunity with Postgame! You will promoting their new ADIZERO SL shoe!
Upload all of your raw / high resolution content using the Form (button) below (photos, video and caption). If you have any questions about this, email your Postgame campaign manager jake@pstgm.com
*** Use your affiliate link in bio and posts ***
Create and Upload Your Content here for Approval:
Instructions
Required # of Posts: 3
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1 Instagram Reel Video (w/ cover photo) + Feed Share (REQUIRED)
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1 Instagram Feed Photo Carousel (REQUIRED)
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1 IG Story Post (with your affiliate link!)
Content Approval Deadline: April 17th
Posting Deadline: April 20th
Hashtags: #adidasNILambassador #adidas #ADIZERO #createdwithadidas
Tags: @adidas @adidasrunning @postgame.official
*** Please DO NOT create content on a track!!! ***
Content Ideas
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Getting ready for races / Training for races NOT the act of Racing
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Lace Like Me:
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Share your lace tips like this while giving a review of the shoe. Inspired by this. (lacing inspo) and this (shoe review inspo) You could show how the shoe fits in your running rotation, features like the Lightstrike pro foam, or how the shoe and lacing you’re teaching fit your running style.
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Best Run Ever:
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A Run-With-Me style video that combines your favorite shoe (the ADIZERO SL) with your favorite workout. You’ll take us along as you lace up and get out, explaining why the ADIZERO is your favorite shoe for your favorite workout while sharing details about both. Visually this content would come together like this.
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1 & 5 Mile Reviews:
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As an extension of the top two concepts, lace up with the ADIZERO SL and take it for a quick 1-mile spin sharing first impressions and where you plan to fit it into your rotation. After logging your 5th mile in the shoe, revisit your initial impressions and share what you’ve learned after putting in the miles. Did you use the shoe in your rotation as expected? Did you use it for more than you expected? Did the full-rubber sole provide good traction across your 5 miles? What kind of runner would you recommend it for? (Mix the energy of this with the realness and specificity of this)
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Brand Messaging Guidelines
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The primary goal for this campaign is to provide a review of the ADIZERO SL that infuses your personality and running know how.
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Key messaging caption examples:
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“My shoe rotation needed a pair like this for…”
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“The ADIZERO SL’s really work for my style of running because…”
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“My favorite new shoes for [insert run type] are the ADIZERO SL’s because…”
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** IMPORTANT **
Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.
Read More about Copyright-Free Music Here >>
Camera Orientation:
All photos and videos must be shot vertically.
Competing Products:
Make sure there are no competing products appearing in your video/photos. Do your best to create content with full outfits.
** GENERAL GUIDELINES **
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All content must be high quality and shot/recorded with a naturally well-lit, neutral background.
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Content must feature product well, with influencer and outfit(s) being clearly seen. Influencer should not be out of focus or far away in their content.
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Please do not feature other individuals in the background of the content or items such as Parking garages, electrical outlets, bathrooms, cars, traffic cones, fences, signs, stained walls, ceiling fans that are turned on, garage doors, or any similar items.
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Clothing must be steamed, if necessary, and have no visible wrinkles.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.