PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
AARON HACKETT JOINS POSTGAME AS
HEAD OF ATHLETE RELATIONS
The Syracuse University football record holder to serve as a liaison between Postgame members, NIL agents and brand partners.
June 28, 2022, Sarasota, FL - Postgame announced today that they are stepping up their game in an effort to facilitate more NIL opportunities between their national brand partners and some of it's higher valued student-athlete members through the hiring of Aaron Hackett as Director of Athlete Relations. The former Syracuse University / Kent State tight end became the leading candidate for the position based on his recent experience as a prominent student-athlete, his connection to the agency world and a strong familiarity with the current direction of Name, Image & Likeness.
"We're super excited to have Aaron become a part of the Postgame team," said CEO Bill Jula. "He brings a level of energy and first-hand perspective of what's required to connect on a deeper level with our member athletes. Through Aaron, we're looking forward to improving our overall strategy with brands, higher profile athletes, agents and more.
Hackett, a 6'3" 240 lb tight-end who, while at Syracuse University tied the school's all-time touchdown record for a tight-end (2017 - 2020) spent his final season at Kent State University before returning home to the greater Sarasota, FL area. Prior to signing with Syracuse, Hackett was the #31 ranked tight end in the country coming out of perennial state power Venice High School (Venice, FL).
Syracuse University TE Aaron Hackett (#89) with a reception versus former Postgame member and Clemson University OLB James Skalski #47 - Carrier Dome
“I'm excited to join the Postgame family and serve as a liaison for our network of 60,000+ student-athletes, agencies and nationally recognized brands," said Aaron Hackett, Director of Athlete Relations. "This position offers me a unique opportunity to remain actively a part of the game and participate in the evolution of NIL. Helping other student-athletes grow their personal brand and discover opportunities to earn is exciting - and something I was only able to experience briefly during my final season as a Division 1 athlete.”
About Postgame
Postgame is a leading NIL Agency that global brands trust to navigate the new era of college athletics. Our experience, team and technology allow us to manage sports marketing campaigns at scale for our brand partners. Check out some of our recent campaign examples or schedule a call to find out more about how we're changing the game! College Athletes can join Postgame by visiting the company website and downloading the Postgame App at https://pstgm.com
Press Inquiries
Contact: Jake Taraska
Email: jake@pstgm.com